Cannabis SEO Link Building Opportunities
Marijuana SEO Link Building Opportunities
Let’s imagine just for a minute that the world wide web we surf on a daily basis was in actuality a spider web. Of course, the center of the web is the most important part of the structure, as it is connected to other strands that help keep it together. There’s also a point in the middle that’s linked to the web. This thinking can be applied to backlinks which can make a website more beneficial. Google has an algorithm that utilizes a similar concept. If you link your website to other sites, it’ll be seen as a go-to site with useful content, relevant information, and quality. These are the characteristics people find most useful.
Your website will have more authority if you have more backlinks to it. In addition, it will help your site rank higher in Google searches. But if you generate too many brand mentions of poor quality links, they can become spam which will hamper the growth of your site and prove to be not very helpful. In the paragraphs below, we’ll go into detail about 7 good sources that are available for submitting your dispensary’s webpage. These sources will help you earn high-quality tactical authority to grow your business and increase your rankings in Google searches.
SOURCE #1: Creating Excellent Content
“Content is King!” That’s something you’ve probably heard a lot when it comes to having a successful website. Having excellent content engages and attracts users. Having useful content that can be shared, reposted, or linked to is an important tool for receiving linkss. You’ll be able to get a lot more traffic from multiple search engines including Google if you have high-quality content on your page.
SOURCE #2: Guest Writing for Cannabis Blogs
Collaboration is an important part of marketing for many reasons. Guest posting to relevant, cannabis industry websites will help you start high-quality link building to your own page. While sharing content on other blogs may seem like a daunting task, it’s actually as beneficial to you as it is to the owner of the blog you’re sharing the content with. Try a Google search for industry keywords including “growing cannabis” or “cannabis” and add some action words like “guest post,” “write for us,” or “contribute.” There are job boards specifically tailored to cannabis that are always looking for content writers. When you’re submitting content, be sure that you follow the guidelines carefully. Your content must be completely original. Reefferr also accepts content submissions as well. Some firm are more marijuana friendly than others for guest post outreach link building like EarnedLinks.com is a firm we have had great success with
SOURCE #3: Marijuana Discussion Forums and Citation Directories
Believe it or not, there are a variety of forums related to cannabis. They’re a great source to use for obtaining good backlinks and generating referral traffic. Some popular forums include THCTalk, GrassCity, and Cannabis Boards. These boards will generate quality links and a strong network of supporters. Bear in mind that your posts need to be as human as possible on the boards – they cannot be about your business. Spamming forums including posting business links all over the place can get you banned.
Use some of your blog content to answer questions that pop up on the message boards or build local citations online. Include a link to the blogs that answer these questions on the board. The situation can easily be approached as a human being with no affiliation to your brand – just a person who has good intentions. In this way, people are more likely to open the link, learn something new, and share the content with others.
If you choose not to invest much of your time on message boards or simply don’t want to drop too many links to your business, you can include backlinks underneath your signature. When you answer questions or share insightful comments, you’ll still get a fair amount of traffic from people due to how knowledgeable you are.
SOURCE #4: Submitting Press Releases
Press releases can help give your marijuana business lots of influential backlinks.
Writing and submitting good press releases to the right kinds of sources will ensure that networkers will pick them up and share them with their own news sites. Huffington Post and Washington Post are good sources you can use to start.
Be sure you add natural backlinks from your website to the press release so when a news source picks it up, you’ll receive backlinks from good national and local news sources.
SOURCE #5: Creating a Cannabis Position
Did you know that creating a cannabis-based job can give you high-quality backlinks when it’s submitted to news feeds, directories, and job boards? It’s a fact few people know about, actually.
All you have to do is create a profile on the job boards, list some information about your company, and include a link to your website. If that’s not available, you can use your backlink in the job description you are posting.
An even better way to receive backlinks is to post your cannabis job on a cannabis-related job board and put the backlink in your job description there, too. Some examples of cannabis job boards include 420 Careers, Dispensary Jobs and Weed Hire.
SOURCE #6: Building a 2.0 Website
For those who might be curious about what 2.0 websites are, we’re here to explain them to you. 2.0 websites are similar to Medium, Joomla, or WordPress and allow you to create free websites under their subdomains. You’ll be able to create a great backlink from a domain with high authority.
First, you’ll need to create a blog on some of these sites and post good, quality content on them, then link them back to your main webpage. By doing this, you’ll be able to create trusted, high-quality links to your website.
SOURCE #7: Cannabis Directory Listings
Adding your cannabis business to directories such as Foursquare and Yellowpages is another great idea. Try to find as many local listing and directory websites as possible so you can submit information about your business, but be consistent across each site. There cannot be any errors or typos in the phone number or address and you must use the same website link.
You also need to be sure that you add your business to cannabis-based directories like Cannabisser, Weedmaps, Cannapages, Leafbuyer, and Leafly. The more websites you add your business to, the greater likelihood you have of receiving a higher ranking on search engines. You’ll also be able to gain some excellent referral traffic to boot. Make sure your listings are all consistent to aid in local search engine optimization.
In closing, you should be able to use all of the techniques we’ve mentioned for your marijuana business to increase the number of prospective customers who visit your site as well as boost traffic. Quality backlinks and content are paramount for a concrete marketing plan and necessary to get a higher overall ranking on search engines.
If you would like more information on the dispensary SEO strategy and tips we’ve shown you in this article, check out our blog about SEO content or contact us so you can begin your own cannabis-based marketing plan.